Fiesta Day Parade
Saturday, September 20, 2025
Since 2013, the Hispanic Business Leaders Committee of the Sauk Valley Area Chamber of Commerce has organized the parade. This committee is made up of chamber members who are committed to enhancing the economic quality of life for Hispanic businesses and supporting the Hispanic community in the Sauk Valley. We genuinely appreciate the support of our community businesses and organizations as it allows us to plan events such as the Fiesta Parade.
The 72nd Annual Fiesta Parade will be held on Saturday, September 20, 2025. The parade will begin at 1:00 p.m. in Rock Falls and end at the Sterling Marketplace. Following the parade, the Hispanic Business Leaders Committee (HBLC) will organize a celebration at the Sterling Marketplace from 3:00 p.m. to 6:00 p.m. with music, activities, food, and vendors.
Vendors & Food Trucks:
Food trucks, food tents, vendors, and nonprofits are welcome to participate in the Celebration at Sterling Marketplace on September 20 from 3:00 to 6:00 p.m. Please click here to submit your application. Deadline to apply is August 22. For questions, please contact Dallas at 815-625-2400 or director@saukvalleyareachamber.com
Parade Sponsors:
Interested in supporting the 72nd Annual Fiesta Parade? Please click here for information. Deadline to sponsor is July 31, 2025.
Parade Participants:
Click here to sign up to participate in the parade on Saturday, September 20. All entries must be lined up by 12:30. The parade will begin in Rock Falls at 1:00 p.m. and end at the Sterling Marketplace. The parade route has changed this year and all participants will receive an updated map with their parade participation confirmation. Deadline to sign up is September 9. Parade participants will receive confirmation by September 12.
